​During my Fall 2025 Semester at UW-Milwaukee, myself and my classmates were tasked in marketing our senior showcase titled CNVRG: A Speculative Collection.

 

I was the Team Lead for the Branding Team. We were tasked in creating a cohesive and unified identity that would be used to market the showcase. 

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This was done by not only working collaboratively with the branding team, but with the wayfinding and photography teams. Over the course of this project, I helped create the assets for the branding of this show, collaborate between all teams on different deliverables needed, and I learned how to both lead and work with a larger team.

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Some of my specific roles and deliverables were to lead the branding team, collaborate with the other teams, design a mailer for local design agencies, print various deliverables, and create a guideline.

Brand Guideline

 

This guideline was crucial to have a consistent identity across deliverables between three teams.