Sprecher Brewing Co:
Rebrand Project
Primary Logo
The primary logo is how Beloit FilmWorks is displayed in a visual way. The logo contains three main elements that are used to represent Beloit FilmWorks. The bridge icon, a custom typeface, and the Fieldwork typeface.
Secondary Logo
This logo is another way to embody the brand. Its horizontal composition is perfect for letterheads or to be printed on the neck of a bottle where there are vertical constraints.
Brandmark
This brandmark is a powerful visual element that allows this brand to be represented without the use of typography.
Wordmark
A design that sometimes may work better for the overall composition or aesthetic of a certain project.
"The goal of this rebrand was to revise Sprecher Brewing Co. into a company with an authentic, bold, and traditional visual identity while maintaining the charm and nostalgia the brand already has."
"Modernize the brand through the use of a new visual identity."
"Maintain the current brand values of Sprecher Brewing Co. and portray them in the outlaw archetype.
"Modernize the brand through the use of a new visual identity."
Have Sprecher Brewing Co. appeal nationwide. The brand is very midwestern, so how can it appeal nationwide?
"The creation of a brand system that consists of unique logos, a new color palette, new typefaces and applications across different platforms."
Style Guide
This style guide was created to give Beloit FilmWorks rules to using their new logo. It consists of a variety of rules including color use, typeface use, and logo use.
Brewing the Best of the Best.
Sprecher Brewing Co. is a Milwaukee based brewery that was started in 1984 by Randy Sprecher. He obtained German-style brewing recipes while being deployed in Germany during the Vietnam War. He returned to the United States with the goal of opening up a microbrewery.
This brewery differed from others at the time because of the German style beer. After many years of only brewing beer, the brand decided to brew soda to appeal to their already established audience’s children. This soda quickly grew popular and out sold their beer. Sprecher Brewing Co. was the first craft brewery in Wisconsin.
The Company believes in authenticity, boldness, freedom, rebellion, and tradition. Their aim is to brew good things by leveraging nearly forty years of business experience in brewing to manufacture their product the exact way the consumer wants.
