Farm to Spoon:
Mock Campaign

Instagram Reel:

This was a Instagram reel mockup created for the project. The video highlights the journey that Chobani's locally sourced dairy takes. 

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Mock Caption:

"It all starts on the farm. From fresh milk to rich Greek yogurt, we believe the best ingredients make the best food. See how our yogurt makes the journey to your spoon! #FromLocalFarmsToYourSpoon #HowIChobani #Chobani

What is Farm to Spoon?

This was a concept project created for school. Farm to Spoon is a reference to the quality of Chobani Greek Yogurt and the transparency of this product's origin. It highlights the journey from natural beginnings to the consumers homes. 

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Who is this project reaching?

Young and middle-aged adults looking for a healthy alternative as well as consumers searching for accessible, high-quality dairy products. 

"From Local Farms to Your Spoon"​

This is a concept project created for a school project. The campaign emphasizes the natural, ethically sourced ingredients of Chobani Greek Yogurt and their journey into the consumer's homes.

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Through the use of vibrant colors, captivating photography, and dynamic compositions, this campaign creates a visual identity that not only catches the eye, but also visually aligns with the existing style of Chobani, while promoting a fresh experience.