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ICETRO By Taylor:
Brand Identity
Logo:
This brand identity was created for Frank & Harvey's client Taylor Company. Taylor worked on integrating 10 ICETRO units from Korea to be in their product line.
This logo was created to market these machines. The logo was created using guidelines from both Taylor and ICETRO. It was crucial to keep the character of each brand within the final logo. Much research on how to combine logos for a partnership like this was done.
Icon:
The icon was created to visually represent these two companies in a more simplistic way. It was created by using ICETRO's brand mark and Taylor Company's signature "Crown" brand mark.
Brand Guidelines:
A guideline for this kind of identity is crucial since it is combining two already established brands.
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